Sophie Baxter Design
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About

 
 

DESIGNER / ART DIRECTOR

I am a highly skilled designer and art director with 20+ years of expertise working across an array of fragrance, beauty and lifestyle brands. A decade of in-house experience at Jo Malone London, Molton Brown, Estée Lauder and Tom Ford Beauty provided the foundation upon which to build a successful freelance business and my current/recent clients include Miller Harris, Floris London, Pol Roger Champagne, Cleave & Co, Fortnum & Mason, Cath Kidston, Aveda, and Cowshed amongst others.

I have vast experience of bringing to life multifaceted marketing campaigns from initial brief to project research, design, development and execution.

Art Direction is a frequent aspect of my work and my wealth of experience in this area allows me to complete projects seamlessly and efficiently.

I have a strong and reliable network of contacts across many design disciplines which is essential when working to tight deadlines and budgets.  

I have significant experience in, and passion for Packaging and Gifting. 

I am an ideas person and thrive when given a new brief.

My skills in visual identity, brand direction and branding allow me to contribute significantly to the evolution and development of brands.